Visit Denmark

Danish design in Chinese - ChinaSoft gets more tourists to Denmark

CHALLENGE

VisitDenmak wanted to build a tourist portal targeting Chinese tourists, but also build a suite that clearly represented Danish design style, while at the same time fit into the business universe. An additional requirement was that the solution had to be easy to duplicate, so that future business sites could easily be implemented without the need for extensive resources. Marketing should be in from the start, so content and landing pages could easily be optimized for SEM.

OUR SOLUTION

ChinaSoft offered Drupal as the solution, which was already being used in the international version of the Visit Denmark website. We recommended to host the site in China in order to achieve optimal speed on the site. Everything will be developed based on default Drupal standards so that future integration with third-party systems will be easier. We also proposed a fully responsive site from the start, since a very large percentage of Chinese netizens use mobile devices for browsing the Internet.

FINAL OUTCOME

Top of the line modern informational site built in Drupal CMS, coupled with a fully responsive solution that is a breeze to manage. It's hosted on one of China's fastest cloud solutions, and marketing considerations were conceived from the start, so topics and articles are easily optimized for social media or Chinese search engines. Cooperation between ChinaSoft and VisitDenmark continues with new business sites, based on this first Chinese VisitDenmark launch.

Visit Denmark Case Image
SERVICES PROVIDED

Visitdenmark was planned and developed from scratch by ChinaSoft. The below methodologies were involved in developing this project over a course of 6 month.

Analysis
Design
Drupal CMS
Responsive design
Newsletter
Project Management
Online Marketing
SEO
SMM
Hosting
Alan Chang
Project Manager
Alan Chang

Throughout the last 5 years, ChinaSoft has developed and maintained our Chinese website. We are pleased with their work and the many skilled employees they have employed. I highly recommend ChinaSoft.

Flemming Bruhn
Direktør
VisitDenmark